Many advisors understand what Knomee is—but aren’t always sure how to use it in practice.
Knomee works best when it’s part of a clear flow:
What you send
What you review
What you say
What you ask
What you do with the insights
This article walks through a recommended starting flow you can adapt based on your practice and client relationships.
Step 1: Introduce Knomee to your Client
Start by setting expectations clearly and simply.
Whether by email or live conversation, the goal is to frame Knomee as:
A reflection, not a test
A way to prepare for better conversations
A way to document ideas
A way to create financial fluency and transparency
Something that benefits them, not just you
Use one of the provided email templates in the Help Center to invite your client and share the Knomee link.
Tip: Clients are more likely to engage when they understand why you’re asking them to do this and how it will be used in your conversation.
Step 2: Give the Client Space to Reflect
Once the client receives the invitation, let them complete Knomee on their own time.
Encourage them to:
Choose a quiet moment
Answer honestly, without overthinking
Know there are no right or wrong answers
Completing Knomee journeys before the meeting is what makes the conversation more meaningful later.
Step 3: Review your Client’s Financial ID Before the Meeting
When the client completes Knomee, review their Financial ID ahead of your meeting. We know you know your clients well. We also know that many advisors find that they learn something new and we believe new is good.
As you look through Knomee output, ask yourself:
What stands out as new or unexpected?
Where do confidence levels seem high or low?
Are there shifts in goals, outlook, or future vision?
You don’t need to analyze everything—just identify a few areas worth exploring. Make a note to yourself or include discussing changes or new information as part of the upcoming agenda.
Step 4: Reassure Clients and Move Deeper
At the beginning of the meeting, ground the conversation. Clients always want to know if they are going to be okay. So tell them and then move the meeting to something more meaningful or new.
Many advisors find it helpful to say something like:
“Thank you for completing the XX Knomee Journey. Before we dig into insights, I want you to know that your plan and portfolio are on track.”
This reassurance creates emotional safety so the client can engage openly with the more reflective insights. From this point, advisors can ask if there are other questions and if not get into Knomee insights.
Step 5: Use Knomee Insights to Guide the Conversation
Next, use Knomee as a conversation opener, not an agenda replacement.
Good starting points include:
“Tell me more about what stood out to you as you went through this.”
“This part caught my attention—does it still feel accurate?”
“Has anything shifted for you since the last time we talked?”
"I learned XYZ and I have a follow up question about..."
Let the client lead, but keep in mind that Knomee gives you permission to go deeper—but how far you go depends on the client.
Beyond a discovery meeting, Knomee can be used to create new meeting content for ongoing monitoring meetings. For example, an advisor might encourage their client(s) to routinely fill out journeys like confidence but then also add in a new journey on financial history, giving, or another topic.
Planners and their clients, using Knomee in this way, come to meetings with more ideas and more potential discussion.
Step 6: Ask Follow-Up Questions That Deepen Understanding
Based on what you see and what you choose to bring up from the Knomee Conversation Starters, consider asking 2–3 thoughtful follow-up questions, such as:
“How does this affect how you think about your plan?”
“Does this change what feels most important right now?”
“Is this something you’ve been thinking about for a while—or more recently?”
You don’t need to resolve everything in one meeting. The goal is understanding, not closure. Also remember, this is still first and foremost a financial planning relationship. Insights, new goals, or just new understandings can impact the plan.
Financial planners can help to ground these new ideas, feelings, and motivations by always taking them back to the plan: how does this change the plan, are there new priorties in the plan, or what needs to be amended or added to the plan.
Step 7: Close the Loop at the End of the Meeting
Before wrapping up, invite reflection:
“Is there anything else, beyond what we have discussed so far today, that has changed how you think about your plan or where you’re headed or our work together?”
This helps clients connect insight to action—and reinforces that their perspective matters.
A Note on Flexibility
There is no single “right” way to use Knomee. This flow is a starting point—not a script.
You may adapt it based on:
New vs long-term clients
Annual reviews vs life events
Client personality and readiness
What matters most is that Knomee is paired with thoughtful conversation and advisor connection.
What to Do Next
Try this flow with one or two clients
Notice what works and what feels natural
Adjust language to fit your style
Explore other use-case articles in the Help Center
Knomee is most powerful when it supports how you already work—by making the human side of money easier to see and discuss.